Marketing Strategy and Planning

Stop Guessing. Start Growing.​

 

Most businesses don’t struggle because their product is weak — they struggle because their marketing is unfocused. A clear marketing strategy and plan give you direction, consistency, and a smarter use of your budget.

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What's Included

 

A marketing strategy engagement is a focused 45-day deep dive into your business. During this process, we uncover your ideal customer, map their full journey with your brand, and build a tailored, actionable marketing plan designed specifically for your goals.

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By leading with strategy instead of jumping straight into tactics, we create a strong foundation that makes every marketing effort more effective. You’ll gain clarity on who you’re trying to reach, how they make decisions, and the best ways to connect with them — ensuring that every part of your marketing supports the growth you want.

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How it Works

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• ​Step 1 - Discovery Session Meeting - Review current marketing efforts, goals and objectives.

• Step 2 - Marketing Audit - Review of current marketing efforts to get a baseline and identify potential opportunities for improvement.

• Step 3 - Competitor Review - High-level summaries and a report on top three competitors marketing strengths and weaknesses.

• Step 4 - Core Message and Ideal Client Persona Development - Customer interviews and competitive advantage recommendations. 

• Step 5 - Core Message Presentation Meeting - Review findings from steps 1-4.

• Step 6 - Customer Journey Map - Create a roadmap of marketing tactics for each of the customers buying phases: know, like, trust, buy, repeat and refer.

• Step 7 - Lead Generation Plan

• Step 8 - Prioritize Growth recommendations

• Step 9 - Quarterly Execution Calendar

• Step 10 - Presentation of Findings and Plan - Receive a clear map of what we believe is the best strategic approach for you to take with your marketing.