Fractional CMO (fCMO)

The Full Power of a Chief Marketing Officer Without the Full-Time Cost or Commitment

Is a fractional CMO right for you?

You’re not a marketer, but maybe you’re a CEO or a decision-maker tasked with long-term success. You know your marketing needs a boost, but you’re unsure of what to do next.

Hire a part-time CMO if you:

Don’t have the time or budget to hire a full in-house marketing team
Need to fill a vacant executive role temporarily and immediately
Desire executive-level guidance and leadership with solid execution capabilities
Want to stop getting crushed by your competition

What does a Fractional CMO do?

A Fractional Chief Marketing Officer is a part-time, contract-based marketing executive who provides C-suite-level strategy without the full-time cost of hiring a traditional CMO. They’re especially valuable for small and medium-sized businesses that need senior-level marketing leadership but aren’t ready for a full time CMO salary.

A Fractional Chief Marketing Officer provides:

Brand and messaging development
Annual + quarterly marketing planning
KPI dashboards and reporting
SEO, GEO, and digital strategy
Funnel + lead-generation strategy
Team hiring, onboarding, and oversight
Marketing AI foundation + adoption planning
Marketing team training and coaching

What does a Fractional CMO not do?

Execute the day-to-day marketing tasks
Work full-time or act as an “on call’ marketer
Join every internal meeting
Replace a marketing team
Manage non-marketing departments

Want a Fractional Chief Marketing Officer and help with marketing tasks and the power of a marketing team? Check out the Joyworks Growth Engine.