Fractional CMO (fCMO)

The Full Power of a Chief Marketing Officer Without the Full-Time Cost or Commitment

Who We Work Best With

We’re a strong fit if you are:

A founder-led business doing roughly $2–10M in revenue
Past the DIY marketing stage—but not ready for a full-time CMO
Managing vendors or a small internal team without clear direction
Tired of making every marketing decision yourself
Ready for structure, focus, and long-term clarity

What Changes When You Have a CMO

Clear Direction
A documented strategy that aligns marketing, sales, and growth goals—so everyone knows what matters and what doesn’t.

Confident Decisions
No more second-guessing vendors, tools, or tactics. You have an experienced leader guiding priorities and tradeoffs.

Accountable Execution
Teams and partners are aligned, measured, and moving in the same direction—with you out of the weeds.

How We Work

Joyworks Marketing doesn’t start with tactics.

We start by understanding:

Your business goals
Your customers
Your current marketing reality

From there, we step into a fractional CMO role—setting strategy, leading execution through your team or trusted partners, and continuously refining based on what’s working.

You get leadership, not just activity.

Is a Fractional CMO Right for You?

You’re not a marketer, but maybe you’re a CEO or a decision-maker tasked with long-term success. You know your marketing needs a boost, but you’re unsure of what to do next.

Hire a part-time CMO if you:

Don’t have the time or budget to hire a full in-house marketing team
Need to fill a vacant executive role temporarily and immediately
Desire executive-level guidance and leadership with solid execution capabilities
Want to stop getting crushed by your competition

What Does a Fractional CMO do?

A Fractional Chief Marketing Officer is a part-time, contract-based marketing executive who provides C-suite-level strategy without the full-time cost of hiring a traditional CMO. They’re especially valuable for small and medium-sized businesses that need senior-level marketing leadership but aren’t ready for a full time CMO salary.

A Fractional Chief Marketing Officer provides:

Brand and messaging development
Annual + quarterly marketing planning
KPI dashboards and reporting
SEO, GEO, and digital strategy
Funnel + lead-generation strategy
Team hiring, onboarding, and oversight
Marketing AI foundation + adoption planning
Marketing team training and coaching

What Does a Fractional CMO not do?

Execute the day-to-day marketing tasks
Work full-time or act as an “on call’ marketer
Join every internal meeting
Replace a marketing team
Manage non-marketing departments

Ready to Step Out of the Marketing Weeds?

If you’re ready for clearer direction, better decisions, and a marketing function that actually supports growth, let’s talk.

Want a Fractional Chief Marketing Officer and help with marketing tasks and the power of a marketing team? Check out the Joyworks Growth Engine.